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Kanye West Entering The Beauty World, Files ‘Yeezy’ Trademark To Start Own Beauty Line

Kanye West has already conquered the rap game and the fashion world, and now he’s going after…beauty? According to multiple reports, the 43-year-old rapper has filed a trademark to expand his Adidas Yeezy line into cosmetics, skincare, haircare and fragrance.

The trademark request is quite extensive, covering products such as makeup, face masks, nail polish, body oils, perfume and even scented pine cones.

This doesn’t mean West has plans to sell scented pine cones. It’s probably more for protection and opportunity. It is interesting though, considering his wife Kim Kardashian and his sister-in-law Kylie Jenner both have successful beauty lines.

Why would he not just join his wife’s line? Is he going to be competing against her? I mean, it could be as simple as West wants to put out some fragrances, so he decided to just cover everything beauty related, but at the same time, we wouldn’t be surprised if he dropped some pine cones on us as well.

Safe to say, Twitter doesn’t know how to feel about this…

We’ll have to wait and see where this latest Kanye adventure goes. The dude is super creative, so maybe he has something that is about to change the game.

AND I BET YOU SCENTED PINE CONES ARE PLAYING A MAJOR ROLE IN HIS PLANS!


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