Dutch Magazine Jackie calls Rihanna the N-word, Editor and Chief Resigns after Rihanna backlash.

I’m not sure what kind of outfit this Jackie is, but they have managed to do two things,

  1. Piss off one of the hottest Pop stars to date
  2. Increase their name recognition and get 1000’s of visitors to their website, twitter page and facebook which previously was not that popular.


First they call Rihanna a N**B**.  Then they refer to her in the article as “ghetto” and lastly they imply that she is from Jamaica and when actually she is from Barbados.  All in one paragraph.

From the magazine,

“N—A B—H. She has street cred, she has a ghetto ass and she has a golden throat. Rihanna, the good girl gone bad, is the ultimate n—a b—h and displays that gladly, and for her that means: what’s on can come off. If that means she’ll be on stage half naked, then so be it. But Dutch winters aren’t like Jamaican ones, so pick a clothing style in which your daughter can resist minus ten. No to the big sunglasses and the pornheels, and yes to the tiger print, pink shizzle and everything that glitters. Now let’s hope she won’t beat anybody up at daycare.”


Eva Hoeke the editor of the magazine said that there were no racial motives behind the statement.  She says it was meant as a joke.  I’m sure the writer of the article thought they were being sassy.  Sort of like when gay people in movies say “Sexy B*tch”, but they were off the mark.  Way off.

The magazine issued an apology on facebook – translated from dutch:

Eva Hoeke

Dear readers, first of all: thanks for all your responses. We of course huge and we are here bales especially rot startled. But I am glad that we here on this page the dialogue-that does not everyone. Thanks for this. And I can briefly about his: this should never be allowed to happen. Point out. Although the author had no harm in the sense-the head of the article was meant as a joke-but it was a bad joke, to say the least. And that is me, the editor-in-Chief, then slipped through the fingers. Stupid, painful and sucks for all concerned. The author is now addressed on, and from now I can only ensure that this kind of wording no longer in the journal. And I also hope that you guys want me to believe that there is absolutely no rascistisch motif from the word choice. It was stupid, it was naive to think that this was an acceptable form of street language-on tv and radio the flies you sometimes to the ears, then your idea of what is normal shifts apparently-but it was also especially misguided: there was no further behind sting. We make our magazine with love, energy and enthusiasm, and it may sometimes happen that somebody from the curve shoots. And then you can do only one thing: your apologies. And hope that the other who want to accept. To this.

From the bottom of my heart I say once again: it’s never been our intention to hurt anyone. And I believe that.

Sincerely, Eva Hoeke


Not good enough for Rihanna.  She’s no Tiger Woods (in ref to Steve Williams’ “black a**” comment.  She retaliated via twitter…..

@evajackie I hope u can read english, because your magazine is a poor representation of the evolution of human rights! I find you disrespectful, and rather desperate!! You ran out of legit, civilized information to print! There are 1000’s of Dutch girls who would love to be recognized for their contributions to your country, you could have given them an article. Instead, u paid to print one degrading an entire race! That’s your contribution to this world! To encourage segregation, to mislead the future leaders to act in the past! You put two words together,

@evajackie with the intent of abasement, that made no sense…”NI**A B*TCH”?!….Well with all respect, on behalf of my race, here are my two words for you…F** YOU!!!

2nd Aplogy……..and Resignation

The backlash from Rihanna and music industry execs forced a second apology and eventually Eva’s resignation.

“I realize that my first reaction on Twitter, where I indicated that it was a joke, was an incomplete description of what I, and also the author of the article referred. The term ‘n—a b—h’ h” has come over from America and we have only this to describe this particular style of clothes that we can try to interpret. Due to the enormous pressure from social media, I promised to do better regarding the language in future issues of Jackie and I have offered to rectify the situation.

I have now come to the conclusion that rectification is not the right solution. I regret that I have taken too quickly positions on an item in Jackie – which incidentally had no underlying racial motive. In the course of events I went with, the publisher came to the conclusion that, now that my credibility is affected, it’s better for all parties if I immediately lay down my duties as editor. After my eight years giving my heart and soul for Jackie, I realize that these errors – although not malicious intent – are a reason for leaving. “

I guess that’s noble, but I’m sure after 8 years it wasn’t her choice to resign.  Hopefully this Eva lady has got something in the works, you would just hate for anyone to be out of work…..even if they screwed up this big.

I have spent time in the Netherlands and they don’t have the same racial sensitivies as we do.  The N-word there is like us saying “White trash” here.  Not polite, but not fighting words either.

Let’s face it, Rihanna’s still rich, it’s Christmas and Eva’s out of work.  That’s not a win-win. Everyone loses.


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