Pauly D Teams Up with David Kanbar to Launch His Own Mixed Vodka Drink

Move over Diddy.  Ciroc won’t be the only cool celebrity endorsed alcoholic beverage in town. Pauly D is hitting the liquor industry too.  He’s launching his own cocktails called “Remix”.  They will be a line of vodka based mixed drinks.  Remix will be marketed and purposed for getting “nice” before the party.  Similar to the mudslides and other premixed drinks you find in the adult beverage aisle of the supermarket.  You purchase, mix at the crib and get the preparty started.

Pauly is working hand in in with David Kanbar.  Who?  Kanbar, the guy who got Bethenny Frankel’s Skinnygirl started.

Remix has already been testing the waters.  Kanbar debuted the drink to the Wine & Spirits Wholesalers of America convention in Vegas and it sold more cases then Skinnygirl did the previous year; a good indicator that it will be a success.

Kanbar’s success with Frankel was nothing less than remarkable.  After being introduced to David Kanbar by her management company Bethenny and David in just 17 short months inked the now infamous Skinny Girl deal, selling the company for $120 million and pocketing continuing royalties.

Pauly D’s fan base, the fact that he’s a DJ mixed with the right team, looks like the perfect cocktail for success to me.

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