Melissa Joan Hart’s Failed Kickstarter Campaign

You know the cute little witch from, “Sabrina, the Teenage Witch”? Remember that show? With that smartass talking black cat? Well, the star of that show, Melissa Joan Hart tried to do what Kristen Bell and Zach Braff did so well on Kickstarter. Melissa tried to raise two million dollars for her movie, “Darci’s Walk of Shame.” The short description for the movie says, “An impulsive act has Darci face enormous hurdles to get back to her sister’s wedding & avoid her family witness her first walk of shame.” Does that make sense to anyone? Because I have no idea what the movie is about just from reading that.

Anyway, she went on to explain what the movie was about in full detail and I tried to read it all, but I just couldn’t. It felt like when your girlfriend starts rambling about something that happened at work, you know? And you try your best to listen, but you just can’t help but zone out and think about donuts?

That’s what her description felt like. The long winded description and unclear message might be part of the reason her campaign failed so horribly. Melissa canceled the project a couple of days ago after only receiving $51,000 of her two million dollar goal. Her project had been on the crowd funding website for a little over a month, so it was clear that she was not going to reach her goal.

The campaign only had 315 backers, which is nothing compared to Zach Braff’s campaign which raised just over $2.5 million and had over 38,000 backers. To her credit, I think Melissa knew there was a big chance her campaign would fall way short. She wrote a little section on the campaign page titled, “Risk and Challenges” where she explained how hard making a movie really is… she wrote on the Kickstarter campaign page,

 “Darci’s walk of shame is subject to all the usual risks and challenges of making a major motion picture. If it was easy, everyone would be doing it. What we have working for us, is a seasoned team of motion picture and television professionals who have been plying their crafts for many, many years.”

Clearly, something about the whole thing didn’t click with her fans, or perhaps she doesn’t have as many fans as she thought? Who knows. I will say that one of her ”rewards” for backing the project made me chuckle. If you pledged $300 or more, Melissa would follow you on Twitter for a whole year. Oh boy! I love how they just promise one year, is that not just the most conceited shit? She can’t even just “follow” someone. She’d have to unfollow them after a year because she is just too good to be following “normal” people on Twitter.

Anyway, we don’t know where Melissa will go now for her movie, but it’s clear she will not be getting the financial backing she needs from her fans.